Privacy policy

Last updated: September 9, 2026

1. About This Privacy Policy

Petsfella respects your privacy and is committed to protecting the personal information entrusted to us.

Petsfella is an operating name of 7908199 CANADA INC.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you:

• visit or shop at Petsfella.com;
• create or use a customer account;
• place an order;
• contact our customer service team;
• subscribe to marketing communications;
• participate in a rewards or loyalty program;
• submit a product review, question, photograph, or other content; or
• otherwise interact with Petsfella.

In this Policy, “Petsfella,” “we,” “us,” and “our” refer to 7908199 CANADA INC., operating as Petsfella.

We handle personal information in accordance with applicable privacy and consumer protection laws.

2. Personal Information We Collect

The personal information we collect depends on how you interact with us.

Contact and Account Information

We may collect:

• name;
• email address;
• telephone number;
• billing address;
• shipping address;
• customer account information; and
• communication and language preferences.

Order and Transaction Information

When you make a purchase, return, refund, exchange, or other transaction, we may collect:

• products purchased;
• order history;
• order number;
• payment status;
• shipping and delivery information;
• discounts or promotional codes used;
• returns, refunds, and exchanges; and
• information reasonably necessary to verify transactions or prevent fraud.

Payment-card and other payment information is generally processed by the payment provider available through our checkout. Petsfella does not generally receive or store your complete payment-card number.

Customer Service Information

When you contact us, we may collect information contained in:

• emails and contact forms;
• telephone communications;
• customer-service inquiries;
• return, damage, or warranty requests; and
• photographs, documents, or other information you voluntarily provide.

Reviews and Customer Content

If you submit a review, question, photograph, video, or other content, we may collect:

• name or display name;
• email address;
• order or product information;
• rating;
• review or question;
• media you voluntarily submit; and
• technical information used to verify or manage the submission.

Information you choose to publish publicly may be visible to other visitors.

Rewards and Loyalty Information

If you participate in a Petsfella rewards or loyalty program, we may maintain:

• membership status;
• rewards-point balance;
• qualifying purchases;
• rewards earned or redeemed; and
• activity associated with your rewards account.

Device and Website Usage Information

When you use our website, we or our service providers may automatically collect information such as:

• IP address;
• browser and device type;
• operating system;
• pages viewed;
• referring website or source;
• date and time of visits;
• website interactions;
• shopping-cart activity; and
• cookie, browser, or device identifiers.

3. Sources of Personal Information

We may collect personal information:

Directly from you, such as when you place an order, create an account, contact us, subscribe to communications, or submit a review.

Automatically, through cookies, website technologies, analytics tools, and similar technologies.

From service providers and business partners, where reasonably necessary to process transactions, provide services, deliver orders, prevent fraud, operate the website, or support features you use.

We seek to collect only information reasonably necessary for the identified purposes.

4. How We Use Personal Information

We may use personal information to:

• process and fulfil orders;
• process payments, returns, and refunds;
• arrange shipping and delivery;
• create and manage customer accounts;
• provide customer service;
• respond to inquiries or complaints;
• administer rewards or loyalty programs;
• request, verify, display, and manage product reviews;
• send order, account, shipping, and service communications;
• detect and prevent fraud and unauthorized activity;
• maintain website security;
• operate and improve our website and services;
• understand website usage and store performance;
• personalize certain shopping experiences where appropriate;
• measure marketing performance;
• provide relevant advertising where permitted;
• send marketing communications where permitted by law;
• maintain accounting, tax, and business records;
• enforce our Terms and Conditions;
• comply with applicable legal obligations; and
• establish, exercise, or defend legal claims.

If we wish to use personal information for a materially different purpose, we will obtain additional consent where required.

5. Consent

Where consent is required, we seek consent appropriate to the nature and sensitivity of the information and the purpose for which it is used.

You may withdraw consent to certain optional uses of your information, subject to legal or contractual restrictions and reasonable notice.

Withdrawal of consent may affect our ability to provide certain optional services, but it does not prevent us from retaining or using information where necessary or permitted by law, such as to complete an existing order or maintain legally required transaction records.

6. Cookies and Similar Technologies

Petsfella and service providers supporting our website may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

• operate essential website and checkout functions;
• maintain security;
• remember preferences;
• maintain your shopping cart;
• understand traffic and website performance;
• improve our services;
• measure marketing effectiveness; and
• where permitted, support personalization or relevant advertising.

Some technologies are essential to the operation of the website.

Where applicable law requires consent for non-essential cookies or similar technologies, we provide appropriate privacy choices.

You may also be able to manage certain technologies through your browser settings or privacy controls provided on our website. Disabling some technologies may affect website functionality.

7. Marketing Communications

If you subscribe to our newsletter or otherwise consent to promotional communications, we may send you information about products, new arrivals, promotions, special offers, bird-care content, and other Petsfella news.

We send commercial electronic messages only where permitted by applicable law.

You may unsubscribe at any time using the unsubscribe mechanism included in a marketing message or by contacting us.

Unsubscribing from marketing does not prevent us from sending necessary transactional communications, such as:

• order confirmations;
• shipping notices;
• refund information;
• security or account notices; and
• customer-service responses.

Canadian commercial electronic messages are subject to requirements concerning consent, sender identification, and a functioning unsubscribe mechanism.

8. How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business or provide services requested by you.

Categories of recipients may include:

Ecommerce and Technology Providers

Providers that host, operate, secure, or support our online store and technology infrastructure.

Payment Providers

Payment processors, financial institutions, and fraud-prevention providers necessary to authorize and process transactions.

Shipping and Logistics Providers

Carriers and logistics providers may receive information such as your name, address, telephone number, email address, and shipment details.

Reviews, Rewards, and Customer-Engagement Providers

Providers that help us collect reviews, request customer feedback, administer rewards programs, or provide related customer features.

Communications Providers

Providers that assist with order notifications, customer communications, and permitted marketing communications.

Analytics, Security, and Marketing Providers

Providers that help analyze website activity, protect our services, measure marketing, and improve the shopping experience.

Professional Advisers

Accountants, legal advisers, insurers, auditors, and similar professional advisers where reasonably necessary.

Legal and Regulatory Disclosures

We may disclose information where required or permitted by law, including in connection with lawful government requests, court orders, fraud investigations, regulatory requirements, or protection of our legal rights.

Business Transactions

If our business or assets are reorganized, financed, sold, merged, or transferred, personal information may be disclosed as permitted by law and subject to appropriate safeguards.

We do not disclose personal information indiscriminately.

9. Relationship with Shopify

Our online store is hosted and supported by Shopify.

Shopify collects and processes personal information relating to your access to and use of our store in order to provide ecommerce, checkout, hosting, security, personalization, and other services.

Our store currently uses Shopify Network Intelligence and related Enhanced Services. These services may use information from your interactions with Petsfella together with information about interactions with Shopify and other Shopify merchants to help provide, protect, personalize, analyze, and improve services.

Information submitted through or generated through your use of our store may therefore be shared with Shopify and service providers, including organizations located outside your province or country of residence.

For certain processing performed by Shopify for its own Enhanced Services, Shopify may be responsible for responding to requests concerning that processing.

For more information, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

10. Analytics, Personalization and Advertising

We may use analytics and marketing technologies to understand how visitors interact with our website, improve store performance, measure advertising effectiveness, and, where permitted, provide more relevant experiences or advertising.

Petsfella does not sell personal information in exchange for monetary payment.

However, some privacy laws may define certain advertising-related disclosures or uses as a “sale,” “sharing,” or “targeted advertising” even where no money changes hands.

Where these laws apply, eligible customers may exercise applicable opt-out rights through our Your Privacy Choices page.

11. Your Privacy Choices

Depending on your location, you may have choices concerning the use of your personal information for targeted advertising, sharing, cookies, or similar purposes.

Customers in eligible U.S. jurisdictions may use the Your Privacy Choices page available through our store to exercise applicable opt-out rights.

Where supported, we may also recognize legally required privacy signals such as Global Privacy Control.

Certain requests concerning Shopify's own processing may also be submitted through the Shopify Privacy Portal.

Shopify specifically requires stores using Network Intelligence with customers in applicable U.S. states to provide an opt-out method for qualifying sharing or targeted advertising.

12. Reviews and Public Content

If you voluntarily publish a product review, question, photograph, or other public content, some information you provide may become publicly visible.

Please do not include sensitive personal information in publicly visible content.

We may use service providers to verify purchases, manage reviews, or send review invitations.

13. Processing Outside Your Province or Country

Petsfella operates in Canada, but some service providers may process or store personal information outside your province of residence or outside Canada, including in the United States.

As a result, information may be subject to the laws of the jurisdiction in which it is processed and may be accessible to courts, regulators, or law-enforcement authorities in accordance with those laws.

Where applicable law requires additional safeguards before information is transferred outside Québec or another jurisdiction, we take reasonable steps to meet those requirements.

Québec businesses have additional obligations when personal information is entrusted to organizations outside Québec, including privacy impact assessment and contractual safeguards in circumstances covered by the legislation.

14. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy and for legitimate legal or business requirements.

Retention periods may vary according to the type of information.

For example:

• order and transaction information may be retained for accounting, tax, fraud-prevention, warranty, dispute-resolution, and legal purposes;
• customer-account information may be retained while the account remains active and for an appropriate period afterward;
• rewards information may be retained while participation continues and as necessary to administer historical activity;
• customer-service records may be retained as reasonably necessary to resolve inquiries and maintain business records; and
• marketing preferences may be retained so we can respect subscription and unsubscribe choices.

When information is no longer reasonably required, we take appropriate steps to delete, destroy, or anonymize it, subject to legal obligations and reasonable backup or record-retention requirements.

15. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, misuse, copying, or modification.

Access to personal information is limited to persons who reasonably require it for their duties.

No electronic system can be guaranteed to be completely secure, and we therefore cannot guarantee absolute security.

If a privacy or security incident occurs, we will take appropriate steps to investigate and respond and will make notifications or reports where required by applicable law.

Appropriate safeguards and limiting retention are core requirements under Canada's PIPEDA principles.

16. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• ask whether we hold personal information about you;
• request access to your personal information;
• request correction of inaccurate or incomplete information;
• withdraw consent where processing depends on consent;
• request deletion of certain information where applicable;
• manage certain marketing or privacy preferences;
• object to or opt out of certain processing where applicable;
• obtain information about our privacy practices; and
• make a complaint concerning our handling of personal information.

We may need to verify your identity before completing a request.

Certain rights are subject to legal exceptions. For example, we may be required to retain some transaction or tax records even after receiving a deletion request.

17. Additional Rights for Québec Residents

Québec residents may have additional rights under Québec privacy legislation, including, where applicable:

• access to personal information;
• correction of inaccurate or incomplete information;
• withdrawal of consent;
• obtaining qualifying computerized personal information collected from you in a structured and commonly used technological format;
• requesting transmission of qualifying information to another authorized person or organization;
• requesting that certain dissemination cease or that certain hyperlinks associated with your name be de-indexed where legal requirements are met; and
• making a complaint about the handling of personal information.

Requests may be submitted in writing to our Privacy Officer.

Québec requires businesses collecting personal information through technological means to publish a privacy policy in clear and simple language.

18. Children's Privacy

Our online store is intended for people who have the legal capacity to make purchases or who use the store with appropriate parental or guardian authorization where required.

We do not knowingly seek to collect personal information from children where parental or guardian consent is required by law.

If you believe information relating to a child has been provided to us improperly, please contact our Privacy Officer.

19. Third-Party Websites and Services

Petsfella.com may contain links to websites or services operated by other organizations.

Their privacy practices are governed by their own policies rather than this Privacy Policy.

We encourage you to review the privacy practices of third-party services before providing information to them.

20. Complaints

If you have a concern or complaint regarding our privacy practices, please contact our Privacy Officer first so that we can review and respond to the issue.

You may also have the right to make a complaint to the privacy regulator with jurisdiction over your matter, including the Office of the Privacy Commissioner of Canada or, where applicable, the Commission d'accès à l'information du Québec.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• our business;
• technology or website features;
• service providers;
• Shopify services or privacy settings;
• our privacy practices; or
• applicable laws.

The current version will be posted on our website with an updated “Last updated” date.

Where required by law, we will provide appropriate notice of material changes.

22. Privacy Officer and Contact Information

7908199 CANADA INC. is responsible for personal information under its control.

Questions, access or correction requests, privacy-rights requests, concerns, or complaints may be directed to:

Privacy Officer
Petsfella / 7908199 CANADA INC.
Email: info@petsfella.com
Toll-Free: 1-888-526-5826

Where possible, please include “Privacy Request” in the subject line of your email.